LOUISVILLE, Ky. — Louisville's professional men's soccer team is now partnered with a major apparel company. Louisville City ...

Louisville City FC is shedding its stripes. Stephen P. Schmidt has the story about the soccer club starting a new apparel ...

PUMA has joined forces with French designer, Louis-Gabriel Nouchi, to reimagine the brand's beloved Mostro sneaker in a new ...

Puma rebrands as PVMA in tribute to badminton star PV Sindhu, celebrating her sports achievements and global impact.

The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic ...

Another weekend of action is on the horizon for our Youth Sector, with a number of important tests in store. At 11:00 CET on ...

PUMA India changed the spelling of its brand signage in various stores to ‘PVMA’, leading to speculation that it could be a spelling mistake.

PUMA rebranded as PVMA, sparking online chatter and confusion until they revealed it was a tribute to their partnership with ...

Indian shuttler PV Sindhu got social media laughing on Wednesday with her two-word reply to the viral post about the wrong ...

The rebranding of Puma to PVMA is more than just a change in name and logo. It represents the growth, values, and direction ...

Slim and sleek, the limited-edition Avanti LS is brand new and designed by Rihanna. A redesign from the original Avanti, the ...