The event has proven to be ideal for Budweiser, Doritos and other products to launch new offerings and quickly reach ...

The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.

Brands that are willing to stay agile and adapt to these evolving trends will have an opportunity to capture attention and ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...

States across the political spectrum are enacting laws to protect children and teens on social media platforms.

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...

Praise Kier for this marketing stunt. Credit ... hints about what to expect from Season 2 — there was tragically no Post-It note reading, "Here's what Lumon is doing with Mark's wife Gemma ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...