Social commerce is undoubtedly here to stay and its potential continues to grow. Throughout 2025, retailers that embrace ...

People who rely on social media as the main source of news score lower on a measure of civic values than people who rely on ...

Many supermarkets currently rely on brand-centric advertising, showcasing their corporate identity rather than highlighting specific products. It is common to see ads for major retailers such as Tesco ...

A powerful consumer movement is emerging across America as shoppers seek ways to support Black-owned businesses facing fresh ...

Helping identity theft victims is one of the most challenging jobs I do; it’s way harder than fixing computers. Learning that someone else is using your personal information, as well ...

Lawmakers attempting to regulate children’s access to social media must decide whether bans or warning labels are the optimal ...

The future of social media regulation is not just about drafting laws; it’s about shaping a digital world that reflects ...

Use the SMART framework as a guide for your goals: Here’s an example of a SMART social media marketing goal focused on building brand awareness: Our team aims to get 10,000 YouTube video views ...

Project pan encourages mindful consumption of makeup, challenging the culture of overconsumption along the way.

At the outset, customer rage is a combination of bad product or service experience, frustration and the sensation of social media. While marketers cannot control consumer rage, they can use a ...