Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

China’s version of TikTok, Douyin, and its biggest social media app, WeChat, are transforming reading in China – with more ...

Many Brands and businesses fall into a common trap: mistaking frequent posting for a genuine social media strategy .

The TikTok situation highlights the complexity of enforcing regulation compliance on digital platforms supported by companies ...

Taking insights from 1,002 U.S. consumers, ages 18 to 65+, the survey found that online purchases have become second nature to modern consumers, especially through social media. In fact, more than two ...

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

Leveraging the power of social media and using it to scale your business is a hugely powerful opportunity that can help you ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Visa will be the first partner of the X Money account, under which customers can instantly fund their X wallet and connect ...

Business leaders can no longer hide their digital footprint; it’s time to take control and ensure your online presence reflects what you want out in the world.

To guard against the erosion of trust, report warns that authenticity will become more than just a marketing buzzword.

Shares of mainstream social media companies took a hit on Thursday as reports suggest President-elect Donald Trump is exploring ways to keep the Chinese short-video app TikTok in the U.S. In early ...