Artificial Intelligence (AI) is set to redefine how businesses interact with consumers in 2025, particularly in social media ...

It's no surprise that social media can make you spend more, but you're probably not aware of just how much that influence actually is. Learn More: 5 'Necessities' Frugal People Don't Buy, ...

Taking insights from 1,002 U.S. consumers, ages 18 to 65+, the survey found that online purchases have become second nature to modern consumers, especially through social media. In fact, more than two ...

Investors are pouring hundreds of millions of dollars into social-commerce startups as TikTok Shop's US future feels uncertain.

Audience editors recommend repeating practical insights from audience stats and positive reinforcement over focusing on bad ...

Social commerce is undoubtedly here to stay and its potential continues to grow. Throughout 2025, retailers that embrace ...

Meta introduced AI Studio, a tool for users of Meta platforms Facebook and Instagram to create chatbots powered by artificial ...

Many supermarkets currently rely on brand-centric advertising, showcasing their corporate identity rather than highlighting specific products. It is common to see ads for major retailers such as Tesco ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Business leaders can no longer hide their digital footprint; it’s time to take control and ensure your online presence reflects what you want out in the world.

Explore how to sell on social media – generate leads, practice social selling strategies, and integrate social commerce features with your online store from a partnered eCommerce site. Social Selling ...

Influencers, YouTubers, podcasters, and even ordinary people with a dedicated online presence can accumulate audiences that ...