The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here's a look at her "culture-to-cart" approach.

In this post, we share insights from a panel discussion with CPG industry experts, Cristina Marinucci (Mondelez) and Melda ...

This week brings the launch of a new collaboration between Loewe and On Running, the latest expansion to the Pokémon trading ...

Consumers increasingly favor ready-to-eat meals that offer a balance of taste, nutrition, and convenience. Ready-to-eat cups ...

Functional alt protein, Unilever India nutrition drinks and more feature in this edition of Healthier Choices.

Unilever PLC closed 8.64% short of its 52-week high of £50.34, which the company reached on September 9th.

CompanyOverview|NYSE:UL] Unilever (NYSE: UL) has the leverage for its stock price to hit new highs in 2025, at least ...

Just Food rounds up what some of the world’s leading dairy businesses are providing in the growing market of dairy ...

Among the products that wowed us were sweet potato fries featuring superfoods, caffeine-infused dark chocolate, probiotic ...

Philip Kotler's introduction of 'Purpose' as the fifth P in marketing faces practical challenges. Brands like Unilever and ...

With its early entrance, Unicharm also has a strong foothold in the personal hygiene aisles of many Asian markets, such as India, Indonesia, Thailand, Vietnam, and China. Premiumization and increasing ...

The market for personal care items that claim to be environmentally or socially responsible has exploded in the past decade.