The company hasn't opted to spend quite so heavily on artificial-intelligence compute. At times, that had Wall Street worried Apple was behind the curve on AI. But after DeepSeek got investors to thin ...

Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook.

Sales of Apple iPhones dropped the end of last year, as the tech firm's roll out of new artificial intelligence (AI) features ...

Apple CEO Tim Cook told analysts that sales of iPhones in the markets where Apple Intelligence was available fared better than markets where it was yet not available. "We did see that the markets ...

Apple's latest earnings were a mixed bag filled with slipping iPhone sales and countered by rising revenue. Reporting after ...

Apple's latest iPhones are flying off the shelves in some markets, and not in others. Apple CEO Tim Cook says this all comes ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

The company’s overall sales and profits were boosted by stronger-than-expected sales of iPads and Macs, where new chips ...

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Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...