Under the new pricing in the U.S., Netflix’s Standard plan without ads will rise by $2.50 — going from $15.49 to $17.99 per month. It’s been three years since Netflix upped the pricing of the Standard tier, which provides two simultaneous HD streams.

The company raised subscription prices across most plans in the U.S. and several other markets. It added 19 million subscribers in the fourth quarter of last year.

Just after announcing that it added 19 million new subscribers, Netflix announced that it's raising prices for all 302 million U.S. subscribers. In its quarterly earnings report for the end of last year,