Nvidia is truly masterful at one thing: perfectly showcasing the graphics cards at the launch of a new GPU generation. This isn’t bad in itself; after all, a fruit seller at the market also advertises his bright red apples as a real treat.

Here they are! Nvidia's RTX 50-series GPUs, based on its 'Blackwell' architecture, are coming soon, with giant performance boosts in tow for gaming and content creation with AI models.

After months of speculation and anticipation, Nvidia finally lifted the cover off its latest lineup of consumer graphics cards, the Nvidia GeForce RTX 5000 series, starting with the flagship RTX 5090.