Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break ...

In contrast, the iPhone 16 Pro Max has Apple’s signature flat-edged design with a more pronounced squared-off camera bump. Although its 6.9-inch OLED display is slightly larger, it has a lower ...

Alice Chebet, better known as Kienyeji pro Max, shared her sister's KCSE result slip while congratulating her. Kenyans ...

In the past, the battle between smartphones was locked to Samsung vs Apple, but nowadays there are more competitors than ever ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...

At CES 2025, Dell Technologies introduced new products emphasizing innovation, sustainability, and performance. The updated ...