Netflix and NBCUniversal are experimenting with “phygital” marketing campaigns that combine live fan events with digital platforms.

Why the future of CRM isn’t more automation, it’s better judgement. In the last year, we’ve worked with dozens of businesses.

If you could identify a potential customer early in their buying journey, before your competitors, what would you do? For ecommerce marketers, growth is getting harder. Search and social are evolving, ...

Nestlé is upgrading its global SAP systems to create a shared data foundation that supports AI tools across sales and ...

The Walmart new Scintilla In-Store platform gives suppliers near real-time visibility into shelf inventory and store ...

What if I told you there was a way that you could supercharge your results and make your digital marketing spend even more effective? Building fame and capturing attention is what JCDecaux does best.

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The official blog of Star Group, a Synegratedâ ¢ Marketing Communications Company dedicated to driving engagement with B2B and B2C brands operating in todayâ s hyper-competitive, rapidly evolving ...

An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

As many as 60% of consumers believe their personal data is routinely misused by companies, highlighting a significant mistrust towards corporate data handling ...

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...