The clock is ticking for TikTok, and a growing chorus of lawmakers is pressing President Joe Biden to halt a potential ban. The famous social media app, which has 170 million American users, is on the verge of going dark in the US as soon as Sunday, leaving countless creators and small businesses...

The clock is ticking for TikTok, and a growing chorus of lawmakers is pressing President Joe Biden to halt a potential ban. The famous social media app, which has 170 million American users, is on the verge of going dark in the US as soon as Sunday, leaving countless creators and small businesses in the dark.

5 days ago · It’s no secret that a lot of businesses have started putting generative artificial intelligence technology to good use for marketing purposes, but it may be more of a surprise to learn who is pushing this agenda.. According to new research from the creator-focused AI startup Lightricks and the American Marketing Association, it’s senior executives, rather than younger …

Sep 12, 2024 · Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University.. The study, supported by Deloitte, found 75% of marketers are now utilising these tools.

Nov 28, 2024 · Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current tools, while the rest aim to enhance or streamline their tech stacks in …

Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current tools, while the rest aim to enhance or streamline their tech stacks in the ongoing pursuit of marketing excellence.

Dec 3, 2024 · Almost all (99%) of businesses still use third-party tracking cookies to automatically buy ads online and 70% of senior marketers support Google’s decision to continue supporting them.

Nov 13, 2024 · Google is facing growing competition from changing search habits, as 45% of customers are likely to use and trust an AI tool to find more information about a brand, 51% now use social media and 28% turn to voice assistants.

Nov 27, 2023 · Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands.. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and …

Jul 25, 2024 · Slightly more than half (51%) of UK marketers have been using AI to plan and develop their marketing strategies around the Olympics. That is according to research from Optimizely, a digital experience platform (DXP) provider, which reveals that marketers are capitalising on opportunities to use AI to improve digital experiences.. Based on a study of 100 …