For the 10th year running, Amaury Treguer, co-founder at Bread Agency, is back to predict what’s in store for social media in 2025.

Nov 27, 2024 · Planning for 2025 will be well underway for most marketers, with next year’s activities shaped by the results of 2024. Successful initiatives are likely to continue, while …

Fifth Dimension Consulting CEO Lyndall Spooner highlights how data insights can help marketers deliver effective content marketing campaigns.

The digital landscape is evolving at lightning speed and customer expectations are soaring. Users want seamless, fast, relevant, and interconnected interactions on websites, apps and other …

Dec 11, 2024 · Grabbing the attention of consumers is one thing. Sustaining that attention and converting it into action is where the real challenge for all marketers lies. Here, Steven Baxter, …

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Jun 22, 2012 · Share a Coke campaign post-analysis Campaign:Share a Coke Client: Coca-Cola Agencies: Naked Communications, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One …

Dec 12, 2024 · Why is outdoor advertising having a moment right now? Special' group creative director Nils Eberhardt suspects it’s ad-related factors.

Oct 2, 2024 · Rebranding is a lot like marriage. It’s a big decision and you hope you land with the right ‘one’. Anyone familiar with the work of brand and marketing guru Mark Ritson will know …

“Seeing the authentic love out there for Bonds was something to behold and spectacular proof that it really is the brand as worn by us,” Fitzgerald says. Bonds over the years ‘As worn by us’ …